As part of its extensive program of innovations with the intent of offering more services to its customers, APRR launched a new service area concept on April 2 last, at the Dracé service area on the A6 motorway north of Lyon.
APRR intends to provide its customers a new experience with an innovative, modern and welcoming service area, a place of conviviality offering new services and inviting drivers to take a break.
Anxious to avoid its customers leaving the motorway, APRR now has a new service brand for the Dracé service area fuel pumps, at prices comparable to those off the motorway network: fulli.
An offer that will save time, money and enhance safety.
Within a year, this offer will be completed in partnership with Autogrill, with new services at attractive prices.
As for food and drinks, a new feature for French motorways will also be launched, with a concept offering greater choice and more freedom based on different culinary specialities.
The fully redesigned Dracé service area is APRR's opportunity to test this concept before rolling it out to other areas in its network.
A new generation of service areas that will allow APRR customers to experience a new way of taking the motorway.